Especially the mid-sized companies have more than a hard time in today's world. Corona and the current European conditions force entrepreneurs to take a closer look at their businesses and to unite all potential. One asset that the Danister Group brings back to the fore is the brand itself and its high potential value. In a variety of situations (transfer, investment, expansion, employees), it is precisely this issue that will decide between survival and demise. Admittedly, the value of any brand lies dormant in every company, but only if it is strategically optimized can it realize its full value. I will recommend this company to my network.
Prof. (FH) Mag. Dr. Stefan Märk
Scientific Director, SME Management & Entrepreneurship & Senior Lecturer, Business Administration, Salzburg University of Applied Sciences, Austria
August 3, 2023
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