Support in strategy development and brand positioning. Innovative brand management and identity-based corporate development. Strategic brand positioning in the competitive environment and executive coaching.

Your challenge

Have you heard of the “corporate brand capitalization” approach and would like to develop a clear and innovative strategy for your brand?
Would you like to sharpen your target group focus?
Would you like to position your brand in a targeted manner in the competitive environment and on the market?

Our role

Together with you, we develop an identity-based marketing strategy and make your brand unique. A clear positioning is the basis of every successful brand, enables a targeted target group approach and increases customer loyalty. Behind strong brands there are strong people, we also offer tailor-made coaching to support you in transformation processes and to increase your effectiveness.

We support you

in the case of strategic considerations – decoupling the brand from the operating company
in the analysis of brand protection (brand landscaping)
in reviewing and defining your target group
in defining an identity-based marketing strategy
in the development of a distinctive positioning through systemic management coaching

Our experts

Professors and experts, economists, natural scientists – versatile consultants with in-depth expertise in corporate management, strategic brand positioning, brand capitalization, strategic marketing, brand management and sensory brand management.