Branding and financing as part of value-oriented brand management. Commercialization and exploitation of property rights. Management and transaction advice in all situations of the corporate life cycle. Implementation and optimization of risk management.
The value-oriented controlling of brands / trademarks or entire trademark portfolios is a complex process, which, however, demonstrably contributes to increase the company’s value. Recommended actions
for action for the management of the entire company can be derived. Brands and patents ensure the continued existence of the company after this time, especially in times of crisis.
We accompany you as advisors in the implementation of processes and support you in your management decisions. We help you to define your goals, to review them and to install suitable monitoring-tools.
We support you
in implementing value-oriented brand management that is adapted to the mission, vision and strategy of your company. In this way you can develop an optimized brand strategy, with which high value leverage can be generated. In combination with our performance assessment, we can create a variety of analyzes or scenarios and thus show, how you can increase your brand value in a targeted and selective manner.
As specialists in the valuation and commercialization of IP rights we know the challenges that you have to face every day, especially when it comes to trademarks and patents. Access our many years of experience in the management of intangible assets and use our knowledge, our expertise and our top-class network of experts from a wide variety of industries.