Calculate the brand value with our tools. Use the expertise of our specialists. Create brand funnels and analyze the position of your brand in the market and competition.

Brand Evaluation Software

  • Use our unique software to determine the monetary value of your brands
  • Carry out brand valuations independently in accordance with valuation standards IDW S5 and DIN ISO 10668
  • Monitor periodically the development of your entire brand portfolio
  • Develop KPIs and analyze the influence of value drivers on brand value
  • Use the results for management and budget decisions
  • Life time analysis for brands
  • Brand strength scoring
  • Target group analysis using a brand funnel
  • Analyze customer behavior in order to position brands ideally
  • Use of the most modern technologies for optical and haptic analysis of customer behavior